Contributing factors to why your website maybe invisible!

There is so much that can be covered under this topic.  As a web master of course I will claim that design and or cosmetics of a site or any marketing venue to be one of the most critical elements.  I’m sure you have experienced, it is easy to visually determine a home grown site from a professionally designed site.  But there is more to rankings than just the beauty in the eyes of all your beholders.

Listed below are just a few of the main areas that can provide success or hinder success of a website or marketing venue –> listed in order of importance.

10 of the most important factors.

1- Keyword use in the title tag, 2- Anchor text of inbound link, 3- Global link popularity of site, 4-Age of site, 5- Link popularity within the site’s internal link structure, 6- Topical relevance of inbound links to site, 7- Link popularity of site in topical community, 8- Keyword use in the body text, 9- Global link popularity,
10- Topical relationship of linking pages.

Big factors that have negative effects from the search engines, spiders, or bots include the ability to effectively crawl a site.

1- Server often is not accessible, 2- Content duplication or similar of existing content on the index, 3- External links to low-quality site/spam cities. 4- Duplicate title-meta tags on many pages, 5- Overuse of targeted keywords (stuffing-spamming), 5- Link schemes or selling links, 6- Very slow server responses, 7- Inbound links from spam cities, 8- Low levels of visitors to the site.

Page Rank is not the only critical measure that Google uses to rank search results.  It is a known fact that Google uses more than 200– signals to calculate the rank of each page.  This information is the foundation to internet marketing and or advertising over WWW.  There are a lot more considerations and research that will be needed to formulate a good website and marketing over the internet.  It is literally a full time job within itself.  Be sure you have the time and the capital to allocate to such a venture, else you’ll be wasting your time, money and virtually be invisible on the World Wide Web!

How Google creates descriptions and snippets…

Closing on Meta Tags.

Although some believe the Meta tags are a thing of the past, we continue to use Meta tags and encourage all our clients to have proper Meta tags in place. It also seems Google and all the major search engines continue to use them for search listings descriptions in the natural listings area.

If a website does not have Meta tag descriptions then Google seems to use the sentenance that contains the searched key word(s) as the description. Therefore your Meta tags do still drive the search engines so take care to drive them right where you want them!

 

 

 

 

 

 

Part 2 Where to start your website marketing….

Hopefully you’ve adjusted you tags by now and your ready to move forward!

The next step is also a debatable topic– submitting to search engines every 35 days.  If you’ve never done so I say do it!  There is no harm.  It can only help not hurt…. but do not submit any sooner than 35 days as the engines will consider that spamming them. 

Your home page or index.htm is the most critical.  If the your site has a flash into, don’t hold your breath, as the engines may never index that page but may very well skip it and go for the next page in the site hierarchy.  No guarantees here…..

You see the robots and spiders that crawl your site are looking at the (Meta tags) that’s how they build the link information that will be indexed in their engines.  Spiders and robots.. don’t usderstand the coding that flash is designed in so therefore they skip it.

My next recommendation and I’m presenting them to you in their order of importance, would be posting to directories with high ranking PR’s and that are in direct alliance with your business, trade, services, etc.  Most of the time directories will post your site free for a link exchange.  By no means post to directories with page ranks lower than your sites rank.   Note:  Do not post to a jewerly directory if you’re a plumber!

Part 1. Marketing your website…where do you start?

Marketing your website is really a full time job…it should never end.  But where does one start? 

Good question, here are some tips to begin with; (In order of importance)

 

1) Make sure your content on the front side of your website is informative, interesting, grammatically sound, spelling checked, punctuation is in place.  I know these items may seem trivial, but to your visitor who I’m sure you want to sell a service, product or just have good information for viewing it is very relevant.  You’re making your first impression and statistics claim you have about 7 seconds to do so or your visitor could leave.  You must capture them quickly and powerfully!

 

2) Don’t have overwhelming amounts of text or copy - think about it …would you read it all?  Include visuals as we are a visual kind of society.  We’ve all heard it… a picture is worth a thousand words!

 

3) Ask your friends, family, co-workers to review your write ups.  Inquire that all is understood from the visitor perspective ask for recommendations from your proof readers, follow through.

 

 

4) Meta Tags:  A critical area to check prior to SES, which stands for Search Engine Submissions is your Meta Tags.  (*see blogrolls for tools)

 At least have the standard tags in place as follows;

 

(Search engine robots and or spiders search between the <HEAD> tags usually)

<HEAD>

 

<Title>Your title here using relevant keywords that are in your front side copy or text</Title> (50-60 characters) 

 

<Meta name=”description” content=”describe your business and again using as many of your keywords from the front side copy “>      (50-200 characters)

 

<Meta name=”keywords” content=”keyword, keyword, keyword, keyword”> (100-800 characters) (*see blogrolls for Keyword tools)

 

Google does not look at Keyword Tags but Yahoo does and so do many other engines.  After much research in reference to exactly how many keywords you should use… that area seems to have a lot of controversy so my recommendation is – use as many key words as your relevancy % is over 5%, all others delete.  (*see blog rolls for keyword tools)

 

I’m closing this post for now… as this is a lot of information to absorb in one setting, let it sink in and then begin working each step one by one.  Check back for continued steps.  I’ll be posting regularly as time will allow

 

 

Have a GREAT day…Cheers.

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