Marketing your website is really a full time job…it should never end. But where does one start?
Good question, here are some tips to begin with; (In order of importance)
1) Make sure your content on the front side of your website is informative, interesting, grammatically sound, spelling checked, punctuation is in place. I know these items may seem trivial, but to your visitor who I’m sure you want to sell a service, product or just have good information for viewing it is very relevant. You’re making your first impression and statistics claim you have about 7 seconds to do so or your visitor could leave. You must capture them quickly and powerfully!
2) Don’t have overwhelming amounts of text or copy - think about it …would you read it all? Include visuals as we are a visual kind of society. We’ve all heard it… a picture is worth a thousand words!
3) Ask your friends, family, co-workers to review your write ups. Inquire that all is understood from the visitor perspective ask for recommendations from your proof readers, follow through.
4) Meta Tags: A critical area to check prior to SES, which stands for Search Engine Submissions is your Meta Tags. (*see blogrolls for tools)
At least have the standard tags in place as follows;
(Search engine robots and or spiders search between the <HEAD> tags usually)
<HEAD>
<Title>Your title here using relevant keywords that are in your front side copy or text</Title> (50-60 characters)
<Meta name=”description” content=”describe your business and again using as many of your keywords from the front side copy “> (50-200 characters)
<Meta name=”keywords” content=”keyword, keyword, keyword, keyword”> (100-800 characters) (*see blogrolls for Keyword tools)
Google does not look at Keyword Tags but Yahoo does and so do many other engines. After much research in reference to exactly how many keywords you should use… that area seems to have a lot of controversy so my recommendation is – use as many key words as your relevancy % is over 5%, all others delete. (*see blog rolls for keyword tools)
I’m closing this post for now… as this is a lot of information to absorb in one setting, let it sink in and then begin working each step one by one. Check back for continued steps. I’ll be posting regularly as time will allow 
Have a GREAT day…Cheers.
