There is so much that can be covered under this topic. As a web master of course I will claim that design and or cosmetics of a site or any marketing venue to be one of the most critical elements. I’m sure you have experienced, it is easy to visually determine a home grown site from a professionally designed site. But there is more to rankings than just the beauty in the eyes of all your beholders.
Listed below are just a few of the main areas that can provide success or hinder success of a website or marketing venue –> listed in order of importance.
10 of the most important factors.
1- Keyword use in the title tag, 2- Anchor text of inbound link, 3- Global link popularity of site, 4-Age of site, 5- Link popularity within the site’s internal link structure, 6- Topical relevance of inbound links to site, 7- Link popularity of site in topical community, 8- Keyword use in the body text, 9- Global link popularity,
10- Topical relationship of linking pages.
Big factors that have negative effects from the search engines, spiders, or bots include the ability to effectively crawl a site.
1- Server often is not accessible, 2- Content duplication or similar of existing content on the index, 3- External links to low-quality site/spam cities. 4- Duplicate title-meta tags on many pages, 5- Overuse of targeted keywords (stuffing-spamming), 5- Link schemes or selling links, 6- Very slow server responses, 7- Inbound links from spam cities, 8- Low levels of visitors to the site.
Page Rank is not the only critical measure that Google uses to rank search results. It is a known fact that Google uses more than 200– signals to calculate the rank of each page. This information is the foundation to internet marketing and or advertising over WWW. There are a lot more considerations and research that will be needed to formulate a good website and marketing over the internet. It is literally a full time job within itself. Be sure you have the time and the capital to allocate to such a venture, else you’ll be wasting your time, money and virtually be invisible on the World Wide Web!
